Addendum to Whiskey's Law

In Why The West Collapsed: Case Study Sweden, I proposed "Whiskey's Law" which states that the degree of Multiculturalism and PC in a society is directly related to the amount of equality between men and women, and particularly between men and women of the elites. That the greater the equality between the sexes, all other things being equal, the more loathing of the civilization, culture, heritage, race, religion, and so on will occur in the society. And the greater emphasis on Multiculturalism, PC, and in particular an attempt to import non-Western peoples. A society that has social superiority between (particularly younger) women and their male peers will therefore all other things being equal, will be plagued by PC and Multiculturalism. Naturally, as with all social science theories, this remains merely a theory, and subject to constant revision. In my view, however, any attempt to explain the collapse of the West into PC garbage, must fit the facts, and explain the variance, why some societies are more PC than others.


In the same way that Black society is worth studying, because Blacks collapsed much faster into illegitimacy than Hispanics, Whites, and Asians, so too are places like Sweden, or the United Kingdom. Any remedy that seeks to reverse say, illegitimacy will find far greater effectiveness if it can first understand why the Black nuclear family so rapidly ceased to exist, and why Asians have the lowest rate of illegitimacy among racial groups in the US. Whiskey's Law is only a theory, one I offer for testing and revision, to understand why PC and Multiculturalism is so strong in some places and not in others, and how to remedy the situation.

There are of course limits. Switzerland may have a greater social distance between men and women (women only got the vote over all Cantons in 1971), or it may be that direct democracy simply limits elites. It is however quite odd that elites in the West conspire in the "hi-lo" team-up as Steve Sailer noted, with the low part of the team-up being foreigners. A commenter from India noted that the elites in India have basically brushed off the middle class, noting they have hundreds of millions of votes from poor people, and thus don't have to listen to middle class concerns. But India did not see the need to import impoverished foreigners against their own people, nor has similar "hi-lo" team-ups in places like say, Thailand, or Portugal or Ireland or Hungary resulted in mass immigration, even when in some cases the amount of poor people is relatively low compared to the middle class. It seems odd that elites in the West would seek to import aliens in every way to their nations, given the overt threat to replacing them, which they themselves recognize. The famous quote in Sweden by a high ranking Socialist party member that when Muslims become the majority they will treat Swedes well. Who really believes that?

Other nations that have low amounts of PC and Multiculturalism may be reflecting direct democracy and limits on elites, rather than higher amounts of inequality socially between men and women. But it does seem quite odd that elites in places like Sweden loathe themselves and their nation, while in say, Japan the elites love Japan and all aspects of being Japanese. As do say, Italians and being Italian, even or especially among the elites. Italian elites as far as I know, don't go around disparaging Verdi or Da Vinci and saying they were nothing but trash for being "Dead White Men." Nevertheless the usefulness or not of "Whiskey's Law" remains in its power to describe and PREDICT what societies will be riven by self-hatred and thus PC and Multiculturalism, and which societies will be relatively free of it.

I must also point out that what (under Whiskey's Law) Western Women are seeking, and particularly Elite Western Women, is not a Hitlerian "Kinder, Kuche, Kirche" society, (children, kitchen, church) but one in which men are sexier. If most men are equal, socially, they need to be sexier in other areas. When men do things women say they want, like share household chores, change diapers, cook dinners, do the dishes, etc. they must be far sexier. If today's women's grandmothers were satisfied with men who were faithful, loyal, loving and dependable, and their mothers with men who were faithful, loyal, loving, dependable, and charming and intelligent, today's women demand men who are faithful, loyal, loving, dependable, charming, intelligent, and most of all SEXY!. George Clooney, Brad Pitt, and Leonardo Di Caprio can afford to change diapers, or take care of kids, or be a "Kitchen Bitch" if they want to -- they're big time hot celebrity men who most of the female population wants to have sex with, they can afford it. Today's men, cannot, without an extra effort to become far sexier than they already are.

This accounts in my view, for the failure of the nuclear family in the West, seen first among Black people. Most men cannot be George Clooney, by definition. And being a sexy dominant A-hole who is also charming, in other words "Game" as defined by the various pickup artists, such as "Mystery," or Neil Strauss (aka "Style") or Roissy, is akin to becoming an accomplished martial artist. It takes massive dedication, constant practice, extended training, and astonishing amounts of discipline. Time that competes with all other demands.

Women when made equal to most men, don't want a return to social inequality at lower, previous levels. They do not want a return to being "barefoot and pregnant" in the kitchen. Indeed if you look at the movie "Bridesmaids" which plays on female fears of status and romance, the lead character is insecure because she's unemployed, suddenly, loses her boyfriend, and looks like nothing compared to a successful friend. Women want to keep their careers which mark them successful, competent, and important, outside romantic relationships. Women know, that they will not always be pretty (the error many women consistently make is overestimating their time that they will be pretty). They do not want, despite the popularity of Mad Men, and other projects mining that territory (correction, "Pan Am" is being shown on ABC, not NBC, "Playboy Club" is on NBC), to return to the days of female social inequality. Women in the West merely want sexier men. Sexy being defined as dominant, cocky, arrogant, amusing, always having the right words to say, and being desired by all other women around them.

The ability of men in the West to become what women want, that level of sexiness, is probably quite limited. A few pick up artists and their followers, if they practice diligently, can become that kind of man. Which women find quite satisfying. Probably more common will be the "Situation" type approach, the muscle-guido combination which is found in the site Hot Chicks With Douchebags. It probably does not matter which approach is taken, the recovery of the West hinges on women finding Western men sexy and therefore worthy of defense and admiration. If most men become like the Situation, well it does not matter in the short term, because then PC and Multiculturalism would die down. Most Western Women finding their men quite sexy, because now even if they were roughly equal in pay, status in the company, and so on, working alongside them in a cubicle next door, many women would want them. Therefore, they are by definition desirable. And thus, worthy of defense.

PC and Multiculturalism, therefore, as defined as part of "Whiskey's Law" is merely the overt disgust of most Western women particularly those in the elites with the non-sexy nature of the men who are mostly equal to them. If not outright inferior in social stature, a dweeby guy being inferior to a hot chick, even if the dweeby guy is a relatively high earning accountant and the hot chick works at a Starbucks. The way then to kill PC and Multiculturalism, if "Whiskey's Law" is at all an accurate model for explaining those phenomena, is to make most men far sexier. Thus erasing the reason for PC/Multiculturalism among (particularly) elite women.

Can the West be saved? I think yes, but it will not be saved by acts of bravery, it is sad that no one remembers or cares about 9/11 and the heroic sacrifices of the firemen and police that day, or the passengers who fought back on Flight 93. Women particularly in the elite do not lust after them. Instead of Special Ops fighters, firemen, cops, and ordinary men thrust into heroism, women lusted after sparkly gay vampires (Twilight) or more brutal kinds (Tru Blood). Justin Bieber and Robert Pattinson are objects of lust. Not firemen and cops.

Rather, the West will be saved by men like the Situation, or Roissy, or those who follow either path. To become sexy. Like it or not, the fundamentals of human nature still apply. Women will defend men they find desirable and sexy, no matter what they do. Roman Polanski, Woody Allen, Bill Clinton, all behaved criminally or poorly, but women defend them because they are the big-shot big man dominant A-hole that most crave. [Not all women crave the A-hole, but enough do to make that behavior the dominant preference in women in the West.] No amount in justifiable pride in the considerable achievements of the West, which in total add up to far higher than any other civilization, will save the West. Women don't care about that any more than they find the ability of male nerds to create amazing technology sexy. Rather it is the social dominance by being attractive to the broadest range of women that has the only possibility of saving the West. One Pickup Artist or Douchebag at a time.