The guy, is never shown in detail, and is a lesser rock climber than the girl (who goes first and stands alone on a towering, dangerous spire). Complete with faux-tribal yodeling and grrrl power! singing, its almost a SWPL parody. One might ask why marriage has become less attractive, to the point that Citibank (which only cares about getting consumers to sign up for its rewards cards program so they can reap fees off it, in the essentials) points out that its target young White female professionals can use the card to go rock climbing instead of getting married?
Let me repeat this. The commercial says flat out that the card allows women to avoid marriage in favor of "exciting" rock-climbing. The "rock I really had in mind."
How has marriage come to this?
It came to this, because in essentials, most White women find their men not very sexy. After all, modern life provides a lot of comfort and security. But the essentials of that security and comfort can only be provided if the men trade-off sexiness for reliability and agreeableness and cooperation. Women don't find happy, smiling men attractive, as any reader of Twilight or its "Teen Paranormal Romance" spawn (that's a genre inside Barnes and Noble Bookstores, no lie they have an entire section devoted to it) would know.
More than a thousand men and women were shown pictures of faces making various expressions and asked to rate them for attractiveness. Some pictures of a neutral face were also included.
The women were least attracted to the smiling happy men and most interested in those whose head was held high with pride. They also found the men who looked ashamed rather attractive, the journal Emotion reports.
Researcher Jessica Tracy said: ‘Pride may signal a man’s competence and ability to provide for a partner and offspring.’
Just as Satoshi Kanazawa's work showing that Black women were the least attractive to men of all races (which earned him a PC defenestration and forced, Gallileo-like apology after a PC inquisition) has not been disproven, just shouted down as not following the dogma of PC, this work and others are sure to generate lots of PC heat.
Is this assumption accurate, i.e. the cooperative, happy, smiling men who are "nice" and mostly equal to most women, are less attractive, than bad, broody guys, and thus account for the decline of marriage (because that is the supply essentially of prospective grooms -- agreeable "nice guys" for the most part)? Probably a lot more study is needed. It might very well not be. But then again, it might.
Does it make sense, or this another History Channel "Ancient Aliens Were At the First Thanksgiving (Hunting Bigfoot)" series?
In my view, there are reasons to suspect something along these lines. Every pundit from John Derbyshire, to Spengler at the Asian Times and Pajamas Media, to Theodore Dalrymple, to Mark Steyn, has remarked upon: plummeting birth rates in the West and places where women have better conditions and status and earnings and independence. Also, decreased marriage rates. Also, vastly increased female preference for "bad" i.e. abusive, violent, and dangerous men. Also, among women, vastly increased display of skin and figures, i.e. "slutty" and ultra-revealing clothing. Also, as Steve Sailer once noted, prevalence of tattoos on young women to indicate an easy attitude towards sex. The Daily Mail has shown series after series of drunken young British women stumbling around in next to nothing looking for sex on the weekend nights.
All of these things are well known. But no pundit has ever said why. The best they can come up with is … well these things just happen as a rule, because well that's what modern life is like. But why is that?
In my view, the reason for the disdain for marriage, the dislike of Western Civilization, the preference for bad boys, and all the rest is the profound dissatisfaction with "Kitchen Bitches," that is equal or mostly equal men who are smiling, agreeable, cooperative, building wealth and security and comfort but providing no sexiness. No danger. No excitement. And no pure, powerful arousal.
Joran Van Der Sloot after all has aroused many women Straight-A, Bible Study Natalee Holloway wound up leaving the disco with hulking, six foot four Van Der Sloot. She was never seen since and Van Der Sloot admitted on TV her murder. Another woman in Peru went with him to his hotel room (and her death). Van Der Sloot apparently used his notoriety to cut a wide swath among women in Asia. As did accused wife killer (yes plural victims) Drew Peterson, a former police officer in Ohio, well into his fifties, with coeds from local colleges.
In the early days of his detention, the Lima papers were full of reports about him reading reams of letters from women who claimed to be in love with him. “I get more letters every day,” he bragged to the downmarket Dutch paper De Telegraaf. “One of them even wanted me to get her pregnant.”
Even a Florida Doctor, a woman in her fifties, was not immune to his spell, spending considerable amounts of money to see him, and hiring attorneys.
What is this? Nothing but market failure. Modern society requires men to be agreeable, smiling, and cooperative. And that coupled with their near equality, makes them sexless. Causing in turn a desperation among women for sexiness no matter what. This is not evil, or a reflection of "evil women." It is simply an adjustment that women need, a set of proper incentives and investment.
Women won't value marriage (to Joe Average) if the trade-off is no sex and excitement. Game, being a PUA, working on sexiness, will all help to some degree fill that market gap, but there are limits. A man can't neglect his job, his other duties, simply to be sexy all day. No group of men spends more on being sexy and dominant (primarily through ultra-thuggery) than Black men in the ghetto. Optimizing for sexy men means minimizing for wealth and security and comfort.
The problem is one of incentives. Women are essentially, among both White working class (illegitimacy around 40%) and the White professional class (illegitimacy around 20%) betting it ALL on a continued long run of prosperity, safety, security, and comfort. Where life is so risk-less and "boring" that rock climbing, and other thrills (named Mr. Sexy Bad Boy) are required just to feel alive. Starving women in the Third World feel no such requirement for adrenaline fixes nor bad boy parades. They'd be happier if their husbands did not patronize prostitutes, drink the family money away in bars, and did some actual work at home and outside.
Women need to know that the comfort, safety, and stability of the West is an illusion. All those disaster movies, the end of the world movies, the zombie movies, and so on have played upon the fears that indeed, the surface stability and safety is just such an illusion. One destined to be shattered. There **IS** a cultural awareness that the West is not all powerful, and can be shattered at any moment. For a long time after WWII, this was centered around the Cold War and nuclear annihilation. Now, bio-terror, or zombies, or aliens, or ancient prophecies, or "climate change" nonsense articulate this fear. Which is the "entertaining" version of the real risk -- social pressures and competition for limited food, water, and other resources in a global oil shock, or global famine, or any other threat (like a failure of the Euro and a global banking shock).
Forget the fantasy of zombies or aliens landing. If gas goes to $10 a gallon, there are roaming packs of inner city marauders, looting the suburbs, a "Kitchen Bitch" with a shotgun who sticks with you looks better than fabulous rock climbing and a bad boy who does not stick around. No matter how moody and thus sexy he is. It is all a question of incentives. Women and Men behave EXACTLY as incentives push them, in the mass. [Individuals can and do vary, but the mass is what we are concerned with. It does society no good to have a few wise women choose security and the nuclear family when most abjure it for risky single motherhood.]
Marriage does not work for women, now, because they assume the stability and power of the West is eternal. Never threatened, always "boring." This is a poor bet, and likely to work out disastrously in fairly short order. Food, oil, and other resources are tight globally, and an external shock (and there is ALWAYS an external shock) in the global system will push everything over. Not aliens invading, or zombie apocalypse, or Mayan prophecies, but a corn harvest failure in Brazil, or a Wheat harvest failure in Russia, the Ukraine, and Australia. The closing of the Persian Gulf to oil shipping for six months or longer. The Euro collapsing. Perhaps all of these, are enough to send the economy into a nose-dive and mobs of hungry people from the urban centers into looting marches on the suburbs. With a paralyzed and inept bureaucracy unable and unwilling to use force to stop it. In other words, the LA Riots writ nationally.
Hipster rock climbing instead of marriage is all well and good, but a woman's "boyfriend" is not going to display the same sacrifice and courage in fighting off intruders as one's husband.